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Mike Whitty, president of Salesperson, Inc. is an accomplished author, sales and management trainer and instructional designer who has received national acclaim for his training techniques and communication skills.

A graduate of Murray State University, Kentucky with a degree in Education and Speech Communication, Mike taught 7th and 8th grade for two years before embarking on a professional tennis career that lasted for six years.

He then accepted a position as an automotive salesperson, winning awards with every carline he sold. His crowning achievement was winning the Mazda National Walkaround Championship beating out 5000 salespeople around the country in a product presentation contest.

As a sales manager, Mike was responsible for increases in sales and profits, a dramatic decrease in turnover, and began developing sales training programs. During this time, Mike realized that there were very few sales tools to rely on during his training sessions, so in 1988, Mike decided to write the book, "The Complete Guide to Selling New Cars" which has become the industry standard in automotive selling skills books. This project jumpstarted his training career, and Michael Learning Group, Inc. was formed to help vehicle salespeople and managers reach that next level of sales and financial success.


Since then, Mike has written many books and manuals, developed sales and management training programs, and became a big fan of computer technology and the internet.

In 1998, Mike developed an evolutionary self-study program called Automotive Salesperson, Inc., which teaches salespeople how to "run their business like a business." Since then, Mike has traveled around the country teaching salespeople a more productive and profitable way of doing business. During this time, the name of Michael Learning Group, Inc. was changed to Salesperson, Inc. in order to brand this unique business concept.

In 1999, Mike began concentrating his efforts in developing sales tools and training programs specifically designed for the RV, Motorcycle and Marine industries. These were industries that had to rely on general or automotive related materials to train their salespeople and managers. Salesperson, Inc. is the only company in the world with sales and management training tools designed specifically for the RV, Motorcycle and Marine dealerships.


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